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Kayleigh, it’s 2am

Shit! Stu just pointed out how crazy I can be when it comes to blogging
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Google Analytics Academy: Back for Another Certificate

Google Analytics Academy: Back for Another Certificate

analytics fundamentalsIt’s been almost a year since I succeeded in completing the Digital Analytics Fundamentals course presented by Google. This week I’ve begun their Ecommerce Analytics course, a continued course being put forwards by the Analytics Academy as a free way of educating users about the best way of using their online tools.

The courses are set up in distinct segments, many of which come with detailed and…

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  • #Analytics #Analytics Academy #Google Analytics #Online Course #SEO
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Three “Getting Over You” Songs Who’s Lyrics Tell The Opposite Story

Three “Getting Over You” Songs Who’s Lyrics Tell The Opposite Story

It often strikes me that music is the poetry of our age. Passed around to communicate shared experiences, music can easily encapsulate emotion and that’s part of what makes it so popular.

Just like sonnets and other poems, love and relationships are still subjected to the most intense scrutiny. And, just like poetry of the past, being rejected by someone you feel for still creates some very…

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I never thought I’d find a reason to like “Blurred Lines” but this parody by Weird Al (“Word Crimes”) is so exquisite it makes the pain of Thicke melt away.

Was genuinely laughing out loud the whole way through and any linguist will adore it.

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  • #biofuel #copywriting #research
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Okay, okay, I’m going to tell you what Hermione sees in Ron.

A trio is a balancing act, right? They’re equalizers of each other. Harry’s like the action, Hermione’s the brains, Ron’s the heart. Hermione has been assassinated in these movies, and I mean that genuinely—by giving her every single positive character trait that Ron has, they have assassinated her character in the movies. She’s been harmed by being made to be less human, because everything good Ron has, she’s been given.

So, for instance: “If you want to kill Harry, you’re going to have to kill me too”—RON, leg is broken, he’s in pain, gets up and stands in front of Harry and says this. Who gets that line in the movie? Hermione.

“Fear of a name increases the fear of the thing itself.” Hermione doesn’t say Voldemort’s name until well into the books—that’s Dumbledore’s line. When does Hermione say it in the movies? Beginning of Movie 2.

When the Devil’s Snare is curling itself around everybody, Hermione panics, and Ron is the one who keeps his head and says “Are you a witch or not?” In the movie, everybody else panics and Hermione keeps her head and does the biggest, brightest flare of sunlight spell there ever was.

So, Hermione—all her flaws were shaved away in the films. And that sounds like you’re making a kick-ass, amazing character, and what you’re doing is dehumanizing her. And it pisses me off. It really does.

In the books, they balance each other out, because where Hermione gets frazzled and maybe her rationality overtakes some of her instinct, Ron has that to back it up; Ron has a kind of emotional grounding that can keep Hermione’s hyper-rationalness in check. Sometimes Hermione’s super-logical nature grates Harry and bothers him, and isn’t the thing he needs even if it’s the right thing, like when she says “You have a saving people thing.” That is the thing that Harry needed to hear, she’s a hundred percent right, but the way she does it is wrong. That’s the classic “she’s super logical, she’s super brilliant, but she doesn’t know how to handle people emotionally,” at least Harry.

So in the books they are this balanced group, and in the movies, in the movies—hell, not even Harry is good enough for Hermione in the movies. No one’s good enough for Hermione in the movies—God isn’t good enough for Hermione in the movies! Hermione is everybody’s everything in the movies.

Harry’s idea to jump on the dragon in the books, who gets it in the movies? Hermione, who hates to fly. Hermione, who overcomes her withering fear of flying to take over Harry’s big idea to get out of the—like, why does Hermione get all these moments?

[John: Because we need to market the movie to girls.]

I think girls like the books, period. And like the Hermione in the books, and like the Hermione in the books just fine before Hollywood made her idealized and perfect. And if they would have trusted that, they would have been just fine.

Would the movies have been bad if she was as awesome as she was in the books, and as human as she was in the books? Would the movies get worse?

She IS a strong girl character. This is the thing that pisses me off. They are equating “strong” with superhuman. To me, the Hermione in the book is twelve times stronger than the completely unreachable ideal of Hermione in the movies. Give me the Hermione in the book who’s human and has flaws any single day of the week.

Here’s a classic example: When Snape in the first book yells at Hermione for being an insufferable know-it-all, do you want to know what Ron says in the book? “Well, you’re asking the questions, and she has to answer. Why ask if you don’t want to be told?” What does he say in the movie? “He’s got a point, you know.” Ron? Would never do that. Would NEVER do that, even before he liked Hermione. Ron would never do that.

Melissa Anelli THROWS IT DOWN about the way Ron and Hermione have been adapted in the movies on the latest episode of PotterCast. Listen here. This glorious rant starts at about 49:00. (via karakamos)
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